ABOUT BELPO EU
Rooted in Heritage. Built for Today.
The Foundation
Family & Craftsmanship
BELPO EU is a Belgian family-rooted company built on craftsmanship, natural materials and long-term thinking.
Ghent, 1928
Where the Story Began
Our story began in Ghent in 1928 with the creation of BELPO Leather Care, a line of traditional leather maintenance products developed by our family.
The Icon
Belpolon Leather Grease
Among them, the iconic Belpolon leather grease became a trusted name for generations who understood the value of maintaining what they owned.
The Quiet Years
A Fading Visibility
Over time, like many small family businesses, the brand slowly faded from visibility.
A New Generation
Between 2015 and 2020, while studying at university, I, Scott, began building a small student business together with my best friend Andrew. What started as a modest entrepreneurial project focused on leather goods for restaurants grew into something much larger: a vision to revive craftsmanship and build a company rooted in long-term value.
In 2019, after graduating, I decided to fully relaunch BELPO Leather Care, bringing back a family brand that had existed since 1928 but was close to disappearing.
What began as a one-man operation has since grown into BELPO EU BV, a European brand house active in more than 15 countries and working with over 600 retailers across Europe.
Andrew joined the company full-time four years ago, and together we continue to expand with the same mindset we started with: long-term relationships, honest partnerships and respect for craftsmanship.
From One Product Line to a European Brand House
We quickly realised that leather care alone could not carry our broader philosophy. Our vision extended beyond one product category.
BELPO EU became the umbrella that unites:
• BELPO Leather Care, traditional natural-based leather maintenance products made in Belgium
• BELPO Textile, European-made wool collections from recycled wool to merino and virgin New Zealand wool, as well as handmade sheepskin rugs
• BELPO Leather, handmade leather products crafted and personalised in Belgium using European-sourced hides
All wood items, leather goods, leather care products and sheepskin rugs are handmade in Belgium. Our wool collections are produced in European mills and traditional factories.
Our ingredients and packaging are sourced within Europe wherever possible. We believe in European production not as a trend, but as a responsibility.
Craftsmanship Since 1928
BELPO Leather Care remains at the heart of our company.
Our formulas are based on traditional recipes using a blend of natural, animal and mineral oils. Our leather grease is made with pine resin, a time-tested
ingredient known for its protective and nourishing qualities.
We offer four main leather care lines:
• Leather grease
• Solid soap
• Liquid soap
• Leather oil
Alongside specialised products such as gun oil, textile wax and waterproofing treatments. These products exist for one reason: to extend the life of what you already own. In a world where products are designed to be replaced, we choose to preserve.
A Philosophy Against the
Throw-Away Culture
We believe modern consumption has drifted too far from quality.
People are told wool is itchy because they are used to synthetic fleece.
They replace shoes instead of repairing them. They buy inexpensive items that last a year instead of investing in something
that lasts decades.
We believe in a return to understanding materials:
• Wool that breathes and insulates naturally
• Leather that improves with age
• Natural rubber that moves with the body
• Products that can be maintained, repaired and respected
Quality is not expensive when it lasts twenty times longer.
Our mission is simple:
To make durable, natural products accessible and to educate people on how to care for them.
Our Values
Natural Materials
We prioritise wool, leather, wood and natural rubber over synthetic alternatives.
European Craftsmanship
Wherever possible, we produce and source within Europe to maintain quality, reduce unnecessary transport and support traditional industries.
Accessible Quality
Premium does not have to mean unattainable. We believe high-quality products should be available to more people, not fewer.
Long-Term Relationships
With suppliers. With retailers. With customers. We build partnerships, not
transactions.
Responsibility Over Trends
We do not follow fast fashion or seasonal hype. We build collections designed to remain relevant for years.
Our Vision
To grow BELPO EU into a respected European house of natural craftsmanship brands while remaining true to our family roots, our partners and our customers.
We are proud to be a small, independent Belgian company.
We know the challenges of small businesses because we grew up in one.
Every product we create or distribute reflects that mindset: honest work, fair pricing and durable quality.