Privacy policy

BELPO SHOP – Privacy Policy

Last Updated: February 12, 2026

BELPO SHOP operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). BELPO SHOP is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared.


1. Personal Information We Collect

We may collect or process the following personal information, including inferences drawn from it, depending on your interactions with the Services and applicable law:

  • Contact Details: Name, email, phone number, billing/shipping address.

  • Financial Information: Payment card details, account numbers, transaction details, payment confirmations.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Information: Products viewed, added to cart, purchased, returned, exchanged, or canceled.

  • Communications: Messages you send to us, including customer support inquiries.

  • Device Information: IP address, browser, device identifiers, network info.

  • Usage Information: Interactions with our Services, including navigation and engagement patterns.


2. Sources of Personal Information

We collect information from:

  • Directly from you (account creation, purchases, communications).

  • Automatically through our Services (cookies, pixels, tracking technologies).

  • Service providers performing tasks on our behalf (fulfillment, analytics, IT management).

  • Partners or other third parties, as applicable.


3. How We Use Your Personal Information

We use your information for:

  • Providing and Improving Services: Processing orders, shipping, returns, managing accounts, personalizing your shopping experience.

  • Marketing and Advertising: Sending promotions, advertising on our website and third-party platforms, and showing personalized ads based on your activity.

  • Security and Fraud Prevention: Authenticating accounts, detecting fraudulent or illegal activity, and securing our Services.

  • Customer Support: Responding to inquiries, providing service, maintaining our business relationship.

  • Legal Compliance: Responding to legal requests, enforcing our policies, and protecting rights.


4. Third-Party Advertising & Analytics Platforms

We use selected third-party platforms, including TikTok, Meta (Facebook/Instagram), and Google, to improve our website, understand customer interactions, and provide relevant advertising.

These platforms may collect information such as your browsing activity, device data, IP address, and purchase behavior. Data shared is limited to the purpose of advertising and analytics, and all third parties act according to their own privacy policies.

Your Control: You can manage or withdraw your consent at any time via our Cookie Settings ([link to cookie policy/banner]).

Platform Privacy Policies:


5. How We Disclose Personal Information

We may disclose your information in the following circumstances:

  • To Shopify and vendors providing services on our behalf (payment processing, shipping, analytics, IT).

  • To marketing partners for advertising, including personalized campaigns, in compliance with GDPR.

  • To affiliates within our corporate group.

  • In connection with business transactions (mergers, sales, bankruptcy).

  • When required by law, subpoena, or legal process.

  • When you give consent or direct us to share your information.


6. Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve the Services. For more information on how Shopify handles your data, visit Shopify Privacy Policy.


7. Third-Party Websites and Links

Our Services may link to third-party websites. We are not responsible for their content, privacy, or security practices. We encourage you to review their policies before interacting with those websites.


8. Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has shared information with us, contact us at info@belpo.eu to request deletion.


9. Security and Retention

No system is 100% secure. We use reasonable safeguards but cannot guarantee perfect security.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce contracts or policies.


10. Your Rights (EU / UK Residents)

Depending on your location, you may have rights to:

  • Access / Know: Request the personal data we hold.

  • Delete: Request deletion of your data.

  • Correct: Correct inaccurate information.

  • Portability: Receive and transfer your data.

  • Objection / Restriction: Restrict or object to processing.

  • Withdraw Consent: Revoke consent at any time.

We will not discriminate against you for exercising your rights. Verification of identity may be required.


11. International Transfers

Your information may be processed outside your country. For transfers outside the EU/UK, we rely on recognized transfer mechanisms like Standard Contractual Clauses unless the country has adequate protection.


12. Changes to This Privacy Policy

We may update this Privacy Policy for operational, legal, or regulatory reasons. The updated policy will be posted with a revised “Last Updated” date.


13. Contact

Questions or privacy requests can be directed to:

BELPO EU BV
Zuidbroek 46, 9000 Ghent, Belgium
Email: info@belpo.eu
Phone: +32 487 17 96 86

You are the data subject, and BELPO EU BV is the data controller for your personal information under applicable data protection laws.